Josephine PJs

Our classic pajamas are a fan favorite, and it's easy to see why. The cotton is lightweight and soft, making them incredibly comfortable. We’re excited to introduce three new prints: Daffodils, Flowerland Pink, and Jubilee, along with a restock of Hydrangea and Birds. This shipment, I've decided to keep the Daffodil set for myself—they're so cheerful, and I absolutely love yellow.

ZOEY Pajamas

Our newest short sets have arrived, along with some popular restocks. They're perfect for summer and make a lovely gift. My nieces adore these PJs!

New prints: Apples, Frogs, and Flower Power.
Restocks: Blueberries and Strawberries. 

What I'm Wearing

I've discovered that my Dandelion Emma cardigan pairs perfectly with countless outfits, and my Pacifica Marisol tote completes the look beautifully. In my personal wardrobe, I often find myself favoring one color for an entire season, and this Dandelion cardigan has been a staple for me over the past few months.

My Little Sis

My sister called today to share that she wore a dress I gave her and received compliments from ten people! She kept describing the dress, and I couldn’t figure out which one it was until she texted me the photo above. 

I’ve been wondering what happened to my Rene Shakalaka dress. Mystery solved: I took it on a trip to Charlotte and forced it on my sister—ha! We both had a good laugh, and I loved hearing about her fun day chatting with so many strangers.

Apparently I insisted that she have it even though she didn't think she would wear it. And I was right- she loves it and wears it a ton. Of course I knew best! ;)

This is that dress—good things are bound to happen when you wear it!

A Tiki Hut Lunch

My photo team and I just returned from a shoot in Forestville. We spent Wednesday and Thursday creating new images for the site. Before we left on Thursday, I prepared lunch in the Tiki Hut for everyone. If you're curious about our location on the Russian River, you can check it out on Airbnb here.

I've been wanting to visit the Rocktop Lodge for a while, and we were fortunate enough to book it for a couple of days for our summer photo shoot. Just a little over an hour from Oakland, it's the perfect spot for a photoshoot. It’s a lovely venue for a party, and I’m definitely planning to return for a friends and family gathering!

I'm always on the lookout for great photoshoot spots in the Bay Area. Please send any ideas my way!

Happy summer, everyone!


Laura Pinkowski